Partnerships to Grow a Safe Betting Environment
Crypto sportsbooks have a small market share in the sports betting industry, and Sportsbet.io is one of the operators investing in advertisements to attract attention from bettors. The platform has multiple promotional deals with social media influencers and former athletes, including Brazilian legendary football player Denilson.
Partnering with professional football clubs in England and Brazil enables the operator to position its brand name on prime marketing real estate. On the other side of the Atlantic from Brazil, two Premier League teams, Newcastle United and Southampton, have joined forces with Sportsbet.io.
The sponsorship deals with Premier League teams give publicity and brand recognition to Sportsbet.io. Simultaneously, these partnerships with big brand clubs demonstrate that sports betting platforms can integrate into the football world and encourage the growth of a secure betting environment. Sportsbet.io sponsorship programs make the operator recognizable as a crypto betting option, accepting wagers in popular coins such as Bitcoin, Tether, Ethereum, Dogecoin, and Litecoin. At the same time, it shines a light on the crypto segment of the betting industry.
Sportsbet.io is not the only bookie pushed aside from the Brazilian market after Superbet also expressed interest in sidelining Pixbet in its sponsorship deal with football club Corinthians. However, Brazilian sports journalists have reported that Pixbet is offering R$100 to remain the sponsor, compared to the R$80 million offer from Superbet.
Sportsbet.io Owner Yolo Group Launched a New Investment Fund
On December 21, Sportsbet.io owner Yolo Group announced they are launching a new investment fund, Yolo Fund II. The new fund is, in essence, the second edition of Yolo Investment, which launched in 2019 and is invested in over 100 assets. The new fund aims to raise €100 million in capital to support the further growth of Yolo’s fast-growing ecosystem iGaming, fintech, blockchain, fintech, and other technologies.
The announcement about the launch of a new investment fund coincided with the news that one of Yolo's gambling operators could not outbid a competitor's sponsorship bid. However, that example shows that the market is very competitive, and funding is necessary to fuel growth.