Portrait of Madlin Jackenholz

Madlin Jackenholz

Chief Operating Officer

Madlin leads operational strategy and execution, ensuring products, teams, and processes work together efficiently. She focuses on improving user experience, optimizing workflows, and guiding product development from concept to delivery. With a strong interest in industry trends and innovation, she helps identify opportunities for growth while ensuring the business continues to deliver value to its users.

Core Expertise

Casino Strategy
iGaming SEO Strategy
Content Architecture
On-Page Optimization
UX/UI Design

About Author

When I entered the iGaming industry in 2017, I quickly realized that the biggest challenge wasn’t a lack of information, it was finding information you could actually trust. Since then, I’ve worked with companies across Malta, Gibraltar, Cyprus, the UK, France and South Africa, helping build products for players around the world. Along the way, I’ve developed a passion for technology, user experience, product development, and creating content that answers users questions clearly and honestly.

I began by managing a single market before progressing into international leadership, eventually overseeing operations across multiple countries and regions. That journey has taught me that no matter where users are from, they all want the same thing: a platform that’s easy to use, transparent, and puts their needs first.

That’s exactly what we’re building!

My mission is to make this website the place people return to because they know they’ll find accurate information, unbiased insights, and an experience that makes choosing easier, not more complicated.

Top Tip for Readers

Never rely on one headline offer alone. Before choosing a platform, look at the full experience: how easy it is to find information, how transparent the terms are, how smooth the user journey feels, and whether the product actually supports what users need. A good platform should make your decision easier, not more confusing.

Madlin answers

How do you ensure the information on your website is trustworthy?

What should players look for before joining an online casino?

Why should players trust your recommendations?

What's the biggest mistake players make?

How do you choose the casinos you recommend?

What is your goal for our platform?

Madlin's Favorite Casinos