Marija Smilkova

Ethical link building sounds simple until you’re the one doing it at scale. I’ve spent 8+ years figuring out what that actually looks like, running outreach campaigns, building partnerships, managing acquisitions, and generally living in the space between what SEO textbooks say and what search engines reward in practice. That work has taken me through iGaming, SaaS, fintech, healthcare, and tech, each with its own rules for what counts as trustworthy versus spammy. At CryptoCasinos, I put that cross-industry lens toward off-page strategy that’s built to last past the next core update, not just chase this quarter’s rankings.