Sportradar has signed a multi-year deal with Kalshi, a CFTC-regulated prediction market exchange, to supply official real-time sports data.
The agreement gives Kalshi access to data feeds covering major leagues (NBA, NHL, MLB, FIFA), supporting accurate settlement of its sports event contracts.
The deal signals prediction markets are maturing into a more established part of the sports wagering ecosystem, requiring the same data infrastructure as traditional sportsbooks.
It may set a precedent for other prediction market platforms to pursue similar official data partnerships to strengthen credibility and regulatory standing.
The partnership highlights the growing convergence between traditional sports betting and event-based prediction trading.
Sportradar, one of the world’s largest sports data providers, has entered a multi-year agreement with Kalshi, the federally regulated prediction market exchange, to supply official real-time sports data. The deal marks a notable expansion of professional sports data licensing into the prediction markets sector.
The agreement gives Kalshi access to Sportradar’s extensive real-time sports data feeds. These feeds cover a wide range of professional sports leagues and competitions, supporting Kalshi’s event contract offerings tied to sports outcomes.
What the Deal Means for Kalshi
Kalshi operates as a prediction market regulated by the Commodity Futures Trading Commission (CFTC). The platform allows users to trade contracts based on the outcomes of real-world events, including sporting events.
By partnering with Sportradar, Kalshi gains access to the same caliber of data that major sportsbooks and media companies rely on. This data infrastructure supports accurate settlement of contracts and strengthens the reliability of the platform’s sports-related markets.
The deal signals that prediction markets are becoming a more established part of the broader sports wagering ecosystem. As these platforms grow, they need the same robust data pipelines that traditional sportsbooks use to set lines and settle bets.
Sportradar’s Expanding Footprint
Sportradar has built its business on licensing official data from sports leagues around the world. The company holds data rights agreements with organizations including the NBA, NHL, MLB and FIFA, among others.
The company has steadily expanded beyond traditional sportsbook partnerships in recent years. Sportradar now supplies data to media companies, fantasy sports platforms and — with this latest deal — prediction market exchanges.
The multi-year structure of the agreement suggests both companies see long-term value in the partnership. For Sportradar, it opens a new distribution channel for its core data product. For Kalshi, it provides a foundation of data integrity that could help the platform attract more participants to its sports-related contracts.
Prediction Markets and Sports Betting Convergence
The deal arrives at a time when prediction markets and traditional sports betting are increasingly overlapping. Platforms like Kalshi have sought to offer contracts on sports outcomes, a move that has drawn attention from both regulators and the established sports betting industry.
Kalshi has been expanding its sports event offerings after receiving regulatory clearance to list certain sports-related contracts. The partnership with Sportradar provides the data backbone necessary to support that expansion with official, league-sanctioned information.
Traditional sportsbooks have long relied on official data partnerships to ensure the accuracy and speed of their odds and settlement processes. Prediction markets face similar requirements — accurate, real-time data is essential for fair contract resolution and user trust.
Industry Implications
This partnership could set a precedent for how prediction market platforms source their data going forward. As the prediction market industry matures, other platforms may pursue similar official data agreements to strengthen their offerings and regulatory standing.
The deal also underscores the growing legitimacy of prediction markets within the broader sports and entertainment ecosystem. A formal partnership with a data provider of Sportradar’s stature lends credibility to the prediction market sector as a whole.
For the sports betting industry, the Sportradar-Kalshi deal represents another step in the blurring of lines between traditional wagering and event-based prediction trading. Both segments compete for consumer attention, and both now draw from the same official data sources.
We should note that while prediction markets are gaining traction, they operate under different regulatory frameworks than traditional sportsbooks. Users should understand the distinctions between placing a bet with a licensed sportsbook and trading event contracts on a CFTC-regulated exchange before participating in either.
Vladimir is a senior iGaming writer and editor, adept at breaking down the key details of crypto casinos and sportsbooks so players don’t have to, delivering honest, player-focused information that actually matters.
