Kambi Group has agreed to license its sportsbook source code to Allwyn, allowing the gambling operator to develop and manage its own sports betting platform.
Announced on November 10, the agreements are expected to contribute €45–50 million to Kambi’s operating profit between 2027 and 2031. Allwyn will pay €50 million in consideration through 2029.
The arrangement is the first of its kind for Kambi, which typically provides sportsbook technology through ongoing supplier partnerships rather than licensing its underlying source code.
Under the agreement, Allwyn receives a perpetual, global license to Kambi’s sportsbook platform source code, allowing it to modify and develop the technology independently.
The company plans to consolidate its existing sports betting brands onto a single platform, replacing the multiple technology systems currently supporting its operations.
Allwyn reported more than €800 million in sports betting gross gaming revenue in 2025, making the transition a significant technology project.
The license will support both online and retail sportsbook operations, allowing Allwyn to adapt products to individual markets without relying entirely on external development.
Kresimir Spajic, CEO of Allwyn Digital, described the agreement as an important step toward bringing sportsbook technology in-house.
Kambi will initially provide development and deployment support. It will also establish and train a dedicated team that will transfer to Allwyn after implementation, giving the operator the resources to manage further development.
Kambi expects the agreements to contribute approximately €45–50 million to operating profit over five years, with most of the financial benefit concentrated in the initial period.
Around 40% of the projected contribution, or €18–20 million, is expected in 2027. Another 20%, approximately €9–10 million, is forecast for 2028.
The payment structure includes an upfront payment in early 2027, followed by payments linked to implementation milestones.
Allwyn separately disclosed €50 million in consideration over three years through 2029, with approximately half expected to be capitalized in 2027.
These figures represent different financial measures. Allwyn’s amount reflects the consideration for the technology arrangements, while Kambi’s projection includes the expected operating profit contribution from the broader agreements through 2031.
Kambi will incur additional operating expenses between 2027 and 2029 as it develops the platform and prepares the team for transfer. Its profit projections account for the associated deal costs.
The supplier also intends to return most of the net proceeds to shareholders while maintaining investment in its existing products.
Although Allwyn will gain control over sportsbook platform development, Kambi will continue providing its proprietary AI-powered trading and risk management services under a separate long-term agreement.
These services include odds pricing and trading capabilities, which remain outside the scope of the source code license.
Kambi expects the arrangement to strengthen its trading network through additional betting data and liquidity from Allwyn’s operations.
The distinction allows Allwyn to control its customer-facing sportsbook technology while continuing to use Kambi’s specialist trading infrastructure.
Alongside the Kambi agreement, Allwyn announced plans to acquire the remaining 30% stake in Instant Win Gaming (IWG) that it does not already own.
The transaction, valued at approximately $120 million, is expected to close in the first quarter of 2027.
Both announcements support Allwyn’s strategy of bringing important technology and content capabilities under greater internal control.
For Kambi, the source code agreement establishes a new commercial model alongside its existing sportsbook services business. For Allwyn, it provides a foundation for consolidating its betting operations while retaining access to Kambi’s trading expertise.
Vladimir is a senior iGaming writer and editor, adept at breaking down the key details of crypto casinos and sportsbooks so players don’t have to, delivering honest, player-focused information that actually matters.
